RDM Media Kit

posted in: Info | 0

 

WHY WE’RE SO EFFECTIVE

If you’re looking to advertise your local business, not-for-profit or corporate enterprise, we’re providing some excellent brand awareness for those who choose us. Major shopping centres, real estate agencies, small local businesses and large NFPs have had outstanding success using our social media assets, website & email assets to boost their overall advertising strategy.

We offer targeted and cost-effective advertising, especially when you consider what a newspaper advertisement will cost you! We have a thriving and super engaged audience of local families at the end of our fingertips that are searching for businesses just like yours. 

 

TESTIMONIALS

“Ryde District Mums is a great platform for increasing brand and event awareness, with strong engagement within their networks. The team at RDM are professional and will work with you to ensure you achieve exactly what you are after.” Pauline Pham, Marketing Manager – Rhodes Waterside

 

“Ryde District Mums is such an amazing support group! I’ve lived in Ryde my whole life and only being in the group almost a year, there are so many wonderful women on here that are always giving advice and helping each other. The Admins are great and very approachable, meeting them all for the first time on a Mums Night at the Ranch they were so lovely and warm. Couldn’t thank this group enough for the ongoing support” Danielle Louise, Owner -Pure Beauty by Danielle

 

“Listing my business on the RDM website has been really beneficial in growing my business, including advertising on the business night every month has helped me get my name out there. I love the word of mouth advertising and support I get from RDM!” Emma Vella, Owner – Emma’s Cakes 

 

THE ALL IMPORTANT NUMBERS

8,300+ mums in our highly engaged closed Facebook chat group

5,700+ active followers on our public Facebook page

2,100+ followers on our Instagram account

1,800+ newsletter subscribers

52,000+ website page views per month

 
 

How would you like to connect?

 

 

EMAIL MARKETING AND SOCIALS CAMPAIGN

Writing an article for our fortnightly eNewsletter is a great way to connect with our 1800+ newsletter subscribers. All articles in the newsletter are permanently housed on our website – on the Home page for the first 2 weeks and then in their relevant category thereafter. Each newsletter article is also shared to our Facebook business page and our eNewsletters have a higher than the industry average and great click-through rate.

  • Newsletter Article: Write an article as a content expert in the field of your business. You will receive credit as the writer and you can include a paragraph about your business within the article. Your article will be housed on our website, shared in the newsletter and on our Facebook page. Price: $160 (includes $25 worth of Facebook advertising)
  • Dedicated Newsletter: An entire newsletter dedicated to your business or promotion plus a Facebook share. Includes article on our website, the article shared onto our Facebook page and the Facebook post shared into the group. Price: $700 (includes $45 worth of Facebook advertising)
  • Newsletter Advertorial: Large ad within the newsletter including some text and a link where relevant. Price: $50

 

 

BUSINESS DIRECTORY ON RDM WEBSITE

We have tens of thousands of website visitors looking for your business or event on our website right now. Once you’re in our directory, we aim to make sure we share your listing/category every single time a mum asks for a recommendation (where relevant) in our super engaged closed Facebook group. The directory gets over 3,000 page views a month!

  • Basic Listing: Business name, brief business description, 1 image, logo, address, phone number, email, links to social media and website. Price: $79 for 12 months (click here to purchase a basic listing)
  • Premium Listing: Basic PLUS a detailed description of your business, up to 5 images and YouTube link and complimentary newsletter advertisement. Price: $130 for 12 months (click here to purchase a premium listing)
  • Bonuses: All businesses with a listing in the Ryde District Mums Business Directory are able to post a free ad in the Ryde District Mums Facebook Group during Business Hour, held from 8pm-9pm on the 1st and 3rd Tuesday of every month. Business Hour is only open to businesses that have a Business Directory listing. Click here for the full guidelines
     

 

 

SOCIAL SHOUT OUTS

We’d love to post about your business on our Facebook page or Instagram to let people know about an offer or deal you have going on, or just about how fabulous you are. We can share something you’ve posted or created or we can create a post for you. 

Prices:

$99 – Facebook page post (5,600+ followers)

$120 – Facebook group post (8,300+ members)

$199 for both

$50 – Instagram post

 

 

WEBSITE ADVERTISING

Get maximum exposure for your business with a prominent leaderboard advertisement (precious real estate for businesses!) and get on the screens of your target audience. We also have a range of locations throughout the website for medium-sized ads and excellent use of white space so your ad won’t get lost. Our website averages 52,000 page views a month.

  • Leaderboard Banner: 1 of 3 rotating banners at the top of every page. Dimensions: 980 x 270 for desktop view, 400 x 500 for mobile view. Price: $750 per 3 months (discounts apply for longer campaigns)

  • Side Square: 1 of 3 square ads (GIF is best for grabbing attention) on the right-hand side of every desktop page (underneath the article in mobile view). Dimensions: 500 × 500. Price: $300 (position 1), $200 (position 2), $120 (position 3) – per 3 months (discounts apply for longer campaigns)

 

 

EVENT SPONSORSHIP

Our community comes to life through organised RDM community events such as our annual Easter Egg hunt, movie nights, Christmas parties, morning teas, park play dates and other events specifically for families. Sponsorship opportunities are available for all events. Each event welcomes only 2 – 3 non-conflicting sponsors so you get maximum exposure and lots of time in the spotlight!

Price: From $350. Enquire about upcoming events

 

 

PRODUCT/ SERVICE TRIAL OR REVIEW

Want us to experience your product or service and tell the mums about our personal experience through our eyes? No problems, we would love to come and meet you and do a review for a specific service and/or product/s. Trials and reviews include a website and newsletter article and a Social Media shout out with a personal message from us about your offering. Please contact us directly to discuss.

Price: $250

 

 

EVENT LISTINGS

Do you have an event coming up? Why not have it listed on the Ryde District Mums Calendar for free! Click here to submit your event now.

 

 

JOB BOARD LISTING

The Ryde District Mums community is full of talented mums who would love to work for local businesses. Place a job ad on our website for up to 3 months and we will share it directly to our closed Facebook group as well as on our Facebook page. To purchase click here.

Price: $40

 

If you understand the importance of brand awareness and recognise the pot of gold we have with our engaged community of mums, you’ll know how great our advertising packages are. If you’ve been disappointed with print advertising in the past, or can’t quite work out how to be heard amongst the noise of Social Media advertising, we’ll get you in front of the right eyes! Even if you’ve advertised with us in the past, take a look at our stats now because we’re actively growing a community of thousands and thousands of families.

Have a question? We’re pretty friendly. Get in touch and we’ll get back to you ASAP!

 

 

 

 
 
 
 
 

Leave a Reply